WITH OUR WITHOUT WINE?
For various medical reasons, the WHO (World Health Organisation) recommends we reduce our consumption of alcohol as we get older. But it’s hard to resist the temptation to drink as alcohol consumption is synonymous with social events, celebrations and gastronomy. However, thanks to the Bonne Nouvelle range of alcohol-free beverages, older adults can now enjoy a drink without any risk to their health.
ALCOHOL & MEDICATIONS
34%* of older adults take several prescription or over-the-counter medications every day: painkillers, sleeping pills, tranquillizers, antihypertensives, anti-depressants, aspirin, cough syrups… The mixture of drugs and alcohol creates an explosive cocktail that can impair the action of certain drugs or heighten the effects of the alcohol. What’s more, it increases drowsiness and decreases alertness, leading to a higher risk of fractures and falls; a top cause of death among the over 65s.
Due to various metabolic changes, ageing can lower the body’s tolerance for alcohol in adults over 60 years of age. Thus, for an equal amount of alcohol consumed, the increase in blood alcohol level will be faster, greater and last longer in an older person than in a younger person. As a result, WHO states that older adults (both men and women), who are in good health, may enjoy 1 to 2 drinks a day and no more than three on any one occasion.
OF OLDER ADULTS
different medications each day
A TABOO SUBJECT
39% of people aged 65-75 consume alcohol every day. But significant life events, such as retirement or the loss of a spouse, can lead to excessive alcohol consumption resulting in physical, mental and social suffering. Alcoholism among older adults is still a taboo subject and difficult to detect as older adults often live alone with little outside contact.
OF 65-75 YEARS-OLD
DRINKING WITHOUT THE NEGATIVE EFFECTS ASSOCIATED WITH ALCOHOL?
YES, YOU CAN!
Should older adults, therefore, not enjoy a drink from time to time? To ensure that people do not have to give up doing something they enjoy as they get older, the Vinadeis wine cooperative has launched a range of non-alcoholic beverages under the Bonne Nouvelle brand, providing drinking enjoyment without risk to health. The process? After following all the stages of a classic vinification, the wine’s alcohol is evaporated in a distillation process that takes place under vacuum at low temperature to disperse the alcohol molecules.
Although the Bonne Nouvelle beverages are alcohol-free (under 0.5% vol.), they remain full of flavour. Their wide array of aromas and fruity flavours are the result of a stringent selection process respecting tight specifications in order to offer you real drinking pleasure.
The Classique range
& the Muscat grape variety
are the brand’s flagship products and meet informed drinkers’ desire for a more sociable drink. Thanks to this alcohol-free alternative, older adults can enjoy a drink with their everyday meals or at a dinner with friends, or celebrate the birth of a grandchild, without having to worry about their health. The Bonne Nouvelle alcohol-free beverages come in four ranges and nine products, to suit all palates and drinking occasions.